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In The Press

See what everyone is talking about. Explore featured articles that spotlight Sunda's culinary innovation, cultural story, and growing presence.

Featured Stories

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Featured
Forbes

17 Delicious Ways To Enjoy Sushi This Summer

Sunda New Asian's Lobster Wagyu Roll is an indulgent sushi creation featuring creamy lobster, wagyu tataki, foie gras aioli, and truffle vinaigrette, balanced with jalapeño and wasabi aioli. The result is a rich yet harmonious blend of luxurious flavors and textures that showcases the restaurant's inventive approach to elevated Asian cuisine.

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More Press Coverage

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Forbes

30 Delectable Ways To Appreciate Caviar

Celebrate National Caviar Day at Sunda New Asian with the limited-time Caviar Sundae, a playful, interactive dessert featuring premium Kaluga caviar, vanilla ice cream, turon, and sweet-and-savory toppings designed to be shared.

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Davidson County Source

Sunda New Asian & Billy Dec to Celebrate AAPI Heritage Month

This May, Sunda New Asian invites guests to celebrate Asian American and Pacific Islander (AAPI) Heritage Month, highlighted by the national television premiere of the award-winning documentary FOOD ROOTS from Sunda CEO/Founder and Emmy Award-winning restauranteur, Billy Dec.

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Detroit PBS

Restaurateur Billy Dec’s Filipino “Food Roots:” New PBS documentary and Detroit restaurant

Billy Dec is an entrepreneur and restaurateur who opened Sunda New Asian Cuisine in his home city of Chicago in 2009. He opened a downtown Detroit location of Sunda in March, located between the Fox and Fillmore Theatres. He is also the subject of a new documentary on PBS called “Food Roots,” executive produced by Detroit native Doug Blush (“Coldwater Kitchen”) and directed by Michele Josue (“Matt Shepard is a Friend of Mine,” “Happy Jail”).

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Norcal Public Media

Billy Dec on Savoring Sonoma: The Hour

On this episode of Savoring Sonoma: The Hour, host Clark Wolf welcomes Billy Dec. He’s an Emmy Award winning restaurateur, media personality, entrepreneur, and so much more. They preview Dec's new documentary Food Roots, his personal exploration of connection to family, ancestral cooking traditions, and the cultures and foundational elements of his origins. It a lively, beautiful, and emotional story of someone’s very real life.

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Broadway in Chicago

FOOD ROOTS Documentary Gets National Premiere on PBS

This May will mark the national premiere of the documentary Food Roots from Sunda New Asian CEO/Founder and Emmy Award-winning restaurateur, Billy Dec, coinciding with Asian American and Pacific Islander (AAPI) Heritage Month.

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WGN 720 Radio

Billy Dec talks about his new documentary

Host of the “Food Roots” documentary, Billy Dec, joins Bob Sirott to talk about what his documentary focuses on, the secret to Sunda’s success, and the food covered in the documentary that is making its way to Sunda.

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WTTW News

Billy Dec Takes Viewers to the Philippines in New Documentary ‘Food Roots’

Billy Dec has worn many hats. Some may know him as one of three restaurateurs behind Rockit Bar and Grill or as the founder of the restaurant Sunda New Asian. Others may have seen him organizing events for the likes of former Mayor Richard M. Daley and former President Barack Obama. Only a select few have had the opportunity to see Dec wear the hats of brother, son, cousin and grandson.

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