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In The Press

See what everyone is talking about. Explore featured articles that spotlight Sunda's culinary innovation, cultural story, and growing presence.

Featured Stories

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Featured
Forbes

17 Delicious Ways To Enjoy Sushi This Summer

Sunda New Asian's Lobster Wagyu Roll is an indulgent sushi creation featuring creamy lobster, wagyu tataki, foie gras aioli, and truffle vinaigrette, balanced with jalapeño and wasabi aioli. The result is a rich yet harmonious blend of luxurious flavors and textures that showcases the restaurant's inventive approach to elevated Asian cuisine.

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More Press Coverage

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Forbes

30 Delectable Ways To Appreciate Caviar

Celebrate National Caviar Day at Sunda New Asian with the limited-time Caviar Sundae, a playful, interactive dessert featuring premium Kaluga caviar, vanilla ice cream, turon, and sweet-and-savory toppings designed to be shared.

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Detroit PBS

Restaurateur Billy Dec’s Filipino “Food Roots:” New PBS documentary and Detroit restaurant

Billy Dec is an entrepreneur and restaurateur who opened Sunda New Asian Cuisine in his home city of Chicago in 2009. He opened a downtown Detroit location of Sunda in March, located between the Fox and Fillmore Theatres. He is also the subject of a new documentary on PBS called “Food Roots,” executive produced by Detroit native Doug Blush (“Coldwater Kitchen”) and directed by Michele Josue (“Matt Shepard is a Friend of Mine,” “Happy Jail”).

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Norcal Public Media

Billy Dec on Savoring Sonoma: The Hour

On this episode of Savoring Sonoma: The Hour, host Clark Wolf welcomes Billy Dec. He’s an Emmy Award winning restaurateur, media personality, entrepreneur, and so much more. They preview Dec's new documentary Food Roots, his personal exploration of connection to family, ancestral cooking traditions, and the cultures and foundational elements of his origins. It a lively, beautiful, and emotional story of someone’s very real life.

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Tampa Bay Date Night Guide

The BEST Places for Mother’s Day Brunch in Tampa

Mother's Day Brunch, Gifts, Experiences, and More! / The BEST Places for Mother's Day brunch in Tampa Mother’s Day is Sunday, May 10th, 2026! Tampa is full of amazing brunch spots, so what better way than to have mom sit back, relax, and enjoy a special dining experience. If you haven't booked one of these delicious brunches yet, we're getting down to the wire so don't waste any more time!

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That's so Tampa

The ultimate Mother’s Day brunch and dinner guide in Tampa: 11+ dining experiences

Mother’s Day brunch in Tampa Bay has gotten to the point where the hardest part isn’t finding somewhere to go, it’s narrowing it down without starting a family argument. Here’s a look at some of the best options across the area this year, from waterfront buffets to high tea, so you can skip the deliberating and get to the part where Mom actually feels celebrated.

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Broadway in Chicago

FOOD ROOTS Documentary Gets National Premiere on PBS

This May will mark the national premiere of the documentary Food Roots from Sunda New Asian CEO/Founder and Emmy Award-winning restaurateur, Billy Dec, coinciding with Asian American and Pacific Islander (AAPI) Heritage Month.

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WGN 720 Radio

Billy Dec talks about his new documentary

Host of the “Food Roots” documentary, Billy Dec, joins Bob Sirott to talk about what his documentary focuses on, the secret to Sunda’s success, and the food covered in the documentary that is making its way to Sunda.

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Friday & Saturday: 5:00 PM - 11:00 PM

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